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On December 4, 2020, a new marketing campaign was launched to promote the upcoming “McCartney III” album. Called “12 Days Of Paul“, it consists of a series of daily posts on social media platforms, unveiling the titles of each of the 11 new tracks from the new album through murals painted in 12 different cities all over the world. Each mural is showing the title of a new track, an excerpt from its music score along with the album title and its release date.
Also, McCartney is calling all musicians to post their video covers of his 12 new songs through his special website #12DaysOfPaul. Also, some relatively well-known local musicians in each place record a cover version of the song for their city.
On December 15, 2020, the last mural of the series showed the music score of the 1979 track “Wonderful Christmastime” in Liverpool.
Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.
We would love to see your takes on each song. Join in the fun by recording your own version! Here’s how to participate:Pick a song from the available options here.
Pick a song from the available options here.
Record a video of your version. Get creative – all styles are welcome! Be sure to check out these video guidelines before you begin.
Post your video on your social media profile of choice using the hashtag #12DaysofPaul and tagging @PaulMcCartney & @AmazonMusic.
Fill out the participant form below and submit your video!
From Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In LondonFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Los Angeles, next to the Capitol StudiosFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In Mexico CityFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In SydneyFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In TorontoFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In BerlinFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In New YorkFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In TokyoFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In ChicagoFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In ParisFrom Universal Music – Calling all musicians – McCartney III is almost here! Teasers are popping up in cities across the globe, sharing excerpts of the sheet music from each song.We would love to see your takes on each song. Join in the fun by recording your own version! – In RioIn Liverpool
https://www.youtube.com/watch?v=vs_6VZGXBPo
Last updated on August 1, 2023
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