FourFiveSeconds

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From Wikipedia:

The accompanying music video for “FourFiveSeconds” was directed by Dutch photographer duo, Inez and Vinoodh and shot in late December in New York City. Stephanie Bargas, Jeff Lepine and Jon Barlow served as the visual’s producers, while theCollectiveShift executively produced it. Jodokus Driessen was the director of photography, with Otto Arsenault serving both as editor and cinematographer. On January 30, 2015, via her official YouTube channel, Rihanna posted a behind the scenes video from the making of the clip. The video features Rihanna, West, and McCartney performing against a white background. She explained the fashion that they used for the video, “Kanye came up with the idea of doing just some real street, denim, all-American-type look. Denim never goes out of style; it’s classic, it’s iconic, just like the Beatles.” On February 2, Rihanna posted a snippet of the clip on her official Instagram account. It shows the singer in silhouette as she sings the lyrics; she is wearing a Sean John throwback denim jacket. The video premiered on February 3 on Rihanna’s official Vevo channel on YouTube. The same day, it was digitally released on the iTunes Store.

From Rolling Stone, February 3, 2015:

The super-trio of Rihanna, Kanye West and Paul McCartney have premiered the video for “FourFiveSeconds,” the first single off Rihanna’s upcoming, as-yet-untitled LP. With that much star power on one song, plus the campfire feel of the melody, they can afford to keep the music video simple, and that’s exactly the case here. The Herb Ritts-esque black-and-white clip finds Rihanna and West just singing their collaborative track while McCartney strums the riff on an acoustic guitar, with the real highlight coming when the three musical titans share the same frame.

All three artists wear denim in the video – in Rihanna’s case, a vintage Sean John jacket that she called “fucking major” – and as the “Umbrella” singer said in the making-of clip, the choice of fabric was an artistic decision. “Kanye came up with the idea of just doing some real street, denim, all-American-type look,” Rihanna said. “Denim never goes out of style. It’s classic, it’s iconic, just like the fucking Beatles.”

The fashion photography team of Inez van Lamsweerde and Vinoodh Matadin directed the video; the pair also recently photographed the cover of Björk’s Vulnicura. […]

Last updated on February 26, 2021