Spotify Wrapped 2025 features a short Paul McCartney video

On this day, Spotify, the popular music streaming service, unveiled its 2025 Wrapped campaign, offering users personalized summaries and reflections on their year of music listening. Those who frequently listened to The Beatles, Wings, or Paul McCartney received a personalised video message from Paul.

This marked the third time Paul contributed such a message, having also recorded videos for the 2023 and 2024 Spotify Wrapped campaigns.

Paul McCartney here and I want to thank you. I want to thank everyone at Spotify for listening to our music this year and all the previous years, and coming to our concerts. Really grateful and love seeing you there. It’s a very warm feeling and we love it. So, from one Spotify user to lots of others, I say thank you very much. All all you spotty people, it’s a wrap.

Paul McCartney

From 2025 Wrapped Is Here – Spotify for Artists:

[…] This year, every artist on Spotify was able to take part in the Wrapped celebration. Our Get Ready for 2025 Wrapped guide invited all artists to upload a Clip to thank fans and celebrate a milestone, reflect on their musical journey, or share what’s next for 2026. Uploaded Clips will have the opportunity to reach fans where it matters most: inside a Wrapped feed for top listeners, and directly within listeners’ Wrapped data stories. […]