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From Steve Martin of Nasty Little Man on Paul McCartney, Foo Fighters – Variety, December 16, 2022:
The music industry is filled with many high-powered publicity firms, but Nasty Little Man’s might be the most stacked in the business: Paul McCartney, David Bowie, Foo Fighters, U2, Radiohead, Beastie Boys, Metallica, Nine Inch Nails, Damon Albarn and Gorillaz, LCD Soundsystem, Iggy Pop, Beck and many more have been clients of the firm over the last 30 years. Artists of this caliber rarely need to do much, if any, press, but under the stewardship of Nasty founder Steve Martin, they have not only found continual new ways to engage with the media but also elevate their profiles at a time when the industry is more fragmented than ever. […]
When did Paul McCartney enter your orbit?
I started working with him in the summer of 2008. [Manager] Scott Rodger called me and said Paul was getting ready to release an album as “The Fireman,” and thought he could use a fresh perspective PR-wise. Paul had come across Scott because of Arcade Fire, and told him he also wanted to talk to whoever handled Dave Grohl in the States. We met — at Abbey Road — and hit it off pretty quickly. I’ve always gotten along with him, since day one, and it will be 15 years next year.
Is it fun to be writing tour blogs for Paul’s website?
Yes, although it’s kind of exhausting. It’s fun because he asked me to do it personally. I write the entries, email them to him and he tells me whether he likes them or not. Fortunately, he usually does. He wants people’s opinions when he works with them, but that’s not unusual for my artists. They’re paying for more than just, “OK, I got you the booking, now go tear it up.” […]
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