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Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2019 campaign, more than a quarter of a million people took our pledge to try a vegan diet, while more than 500 brands, restaurants and supermarkets promoted the campaign, and launched more than 200 new vegan products and menus in the UK market alone.
Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering and improving the health of millions of people.
On this day, Paul McCartney pledged his support for Veganuary. From Facebook:
I’ve been vegetarian for over 40 years and have stayed with it because I believe that every meat-free meal is a win for animals and the planet. This is why I started Meat Free Monday with my daughters Mary and Stella, and it’s also why I support Veganuary. We’re all trying to make the world a bit better, so why not sign up, take part, give it a go, and see how you feel? It could be the best thing you ever did.Paul McCartney
Last updated on December 28, 2020