The marketing campaign for “Egypt Station” starts

On June 10, 2018, all the content was removed from Paul McCartney’s Instagram page, and a black & white drawing showing a pyramid or a railway in a tunnel created a lot of speculation among fans.

From June 11 to June 16, one photo per day was released, picturing some studio-related activities. From June 17 to June 18, the style changed and some graphical assets showing the iconized pyramid were released.

On June 18, still, a 10-second-long animation, using the “Opening Station” track as the soundtrack, revealed the name of the new album “Egypt Station“.

On June 19, a double A-Side single was announced. From paulmcartney.com, June 19, 2018:

PAUL McCARTNEY TO RELEASE ALL-NEW DOUBLE A-SIDE SINGLE
‘I DON’T KNOW’/’COME ON TO ME’
AVAILABLE WEDNESDAY 20th JUNE on CAPITOL RECORDS

Following a whirlwind week that saw his Instagram presence rebooted as he played one of the most intimate gigs of his storied career, Paul McCartney is done keeping the world in suspense: ‘I Don’t Know’ and ‘Come On To Me’, will be released tomorrow as a double A-Side single.

The first tastes of Paul’s brand new studio album due out later this year on Capitol Records, the two A-sides are polar opposites: ‘I Don’t Know’ being a plaintive, soul-soothing ballad as only Paul can deliver, and ‘Come On To Me’ a raucous stomper that fans that first spark of chemistry into a rocking blaze.

Worldwide speculation about a new Paul McCartney album instantly reached fever pitch as his Instagram account whited out last week—only to ratchet higher as Paul was spotted taking selfies at landmarks in Liverpool the same day. The evening’s climactic event was a surprise gig at the tiny Liverpool Philharmonic Pub, during which ‘Come On To Me’ made its live debut alongside a set of classics spanning Paul’s career.

Paul’s new album is slated for fall 2018 release on Capitol Records. Further details will be announced shortly.

Finally, the album “Egypt Station” was announced on June 20, 2018.