“McCartney III Imagined” promo campaign starts on Spotify

March 8-10, 2021

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On March 8, 2021, Spotify gave hints at an upcoming “McCartney III” cover album. When playing each song of the “McCartney III” album, a slightly different animation was being shown, with coloured dice, and an artist name – supposedly the artist which would cover the track on the cover album. The list of hints was:

«Long Tailed Winter Bird» Albarn
«Find My Way»Beck
«Pretty Boys» Khruangbin
«Women and Wives» St. Vincent
«Lavatory Lil» Josh Homme
«Deep Deep Feeling» 3D
«Slidin’» EOB
«The Kiss of Venus» Dominic Fike
«Seize the Day» Phoebe Bridgers
«Deep Down» Blood Orange
«Winter Bird / When Winter Comes» Anderson Paak

On March 9, the official McCartney III website was updated, to display the same animation on the frontpage and a dedicated page. Also, when rolling over the “McCartney III” logo, it revealed another logo displaying “McCartney III Imagined“.

Dice animation from Dice – McCARTNEY III

On March 9 / 10, several reports mentioned that Capitol Records had sent a “McCartney” small metal box, contained 3 dice each.

From Paul McCartney – McCartney III (Dec 18, 2020)* | Page 1059 | Steve Hoffman Music Forums
From Paul McCartney – McCartney III (Dec 18, 2020)* | Page 1060 | Steve Hoffman Music Forums
From PaulMcCartneyPodcast 🎲 sur Twitter : “Sadly, these dice are not mine. I’m not emotionally mature enough to blame myself for this, so I have no choice but to assume there is an anti-Paul or Nothing conspiracy going on. Is it the dick jokes? It’s the dick jokes isn’t it @CapitolRecords? #PaulMcCartney #IIImagined https://t.co/414RqfBgmD” / Twitter

On March 10, some dice animation was also posted on social networks on the official Paul McCartney accounts, and also on some accounts from the mentioned artists (like Damon Albarn).

McCartney III Imagined” was finally announced on March 11.

Last updated on April 7, 2021


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