Monday, May 20, 2024
“We All Stand Together” is used to promote the 2024 Paralympic Games
Last updated on August 4, 2024
Monday, May 20, 2024
Last updated on August 4, 2024
Article May 17, 2024 • Paul McCartney becomes the first UK billionaire musician
Article May 20, 2024 • "We All Stand Together" is used to promote the 2024 Paralympic Games
Article May 24 to 31, 2024 • Paul McCartney's boots auctioned for Meat Free Monday
Article May 29, 2024 • Paul McCartney presents Bruce Springsteen with a Ivor Novello award
Officially appears on We All Stand Together
The Paris 2024 Paralympic Games, held from August 28 to September 8, 2024, were preceded by a dynamic marketing campaign. On May 20, 2024, exactly 100 days before the opening ceremony, organizers unveiled a promotional video set to Paul McCartney’s song “We All Stand Together.”
From AP News, May 19, 2024:
GENEVA (AP) — With an assist from Paul McCartney the Paralympic Games starts its 100-day race on Monday to the opening ceremony in Paris in August.
The former Beatle has let “We All Stand Together” — the signature tune from an award-winning animated film he wrote and produced 40 years ago — be used in a promotional film for the International Paralympic Committee. […]
Sir Paul really understands what we stand for as a movement and he was so generous to us. He was not difficult to convince, it was something that came very naturally...
Andrew Parsons – IPC president – From AP News, May 19, 2024
Notice any inaccuracies on this page? Have additional insights or ideas for new content? Or just want to share your thoughts? We value your feedback! Please use the form below to get in touch with us.