- UK release date:
- Dec 04, 2014
- Hear Music / Concord Music Group
More from year 2014
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Universal Music UK is offering independent music retailers an early seasonal boost in the form of 12 exclusive vinyl releases to roll out onto their shelves from December 1st.
The “12 Days of Christmas” initiative includes gems from the Universal Music catalogue such as a heavyweight etched and numbered 7” of The Who’s Be Lucky – never previously available on vinyl – and a limited release of The Beatles’ Long Tall Sally which is back on 7” vinyl 50 years after it was first released. Also available on two separate dates in December will be two very special Paul McCartney releases in the form of the Wings 7”s – Letting Go and Let ‘Em In.
Bringing the campaign bang up to date is a picture disc version of Imagine Dragons’ multi-million selling debut album Night Vision and a 12″ picture disc including an exclusive song from 5 Seconds of Summer. The promotion also includes a UK exclusive 7” from Weezer, a limited edition 12” from Metallica and two new songs from St Vincent pressed on a 10-inch disc in a die-cut, foil-embossed sleeve.
Around half the releases are being brought into the campaign via the US Black Friday promotion, but the rest are exclusive to the UK. Many are set to become instant collectors’ items as all are available in limited quantities.
The full line-up is as follows:
Metallica, Lords of Summer 12” – December 1st
The Beatles, Long Tall Sally 7” – December 2nd
Tim Hardin, Tim Hardin 1 & 2 LPs – December 3rd
Wings, Let Em In/Beware My Love 7” – December 4th
Bon Jovi, Live 2 10” – December 5th
5 Seconds of Summer , Picture disc LP – December 6th
St. Vincent, Pieta/Sparrow 10” – December 8th
Weezer, Back to the Shack 7” – December 9th
Shirley Collins/Davy Graham, Folk Roots, New Roots LP – December 10th
Wings, Letting Go 7” – December 11th
Imagine Dragons, Night Vision picture disc LP – December 12th
The Who, Be Lucky 7” – December 13th
More than 120 independent High Street music shops across the country are expected to participate in the promotion, which comes at a time of strong sales for vinyl in the UK, which are up 56% so far this year.
Universal Music UK’s commercial division MD Brian Rose says, “At a time of the year when many retailers are focussed on high volume Christmas releases we thought it was important to do something special for the indie stores who are important to us 52 weeks a year.
Last updated on April 20, 2021