Thursday, June 13, 2024
Adidas uses “Hey Jude” for Euro 2024 campaign
Last updated on August 7, 2024
Thursday, June 13, 2024
Last updated on August 7, 2024
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Officially appears on Hey Jude / Revolution
On this day, Adidas launched an advertising campaign named, “You Got This”, to coincide with the 2024 UEFA European Football Championship. The video ad focused on England midfielder Jude Bellingham, and makes use of “Hey Jude” sung by Paul McCartney, without backing and crowds joining in the finale.
This is the journey of a nation’s hope – brought about by a new generation of players who are looking to find success in Germany this summer.
Jude Bellingham stars as an example, embracing the support of his fans and overcoming the pressures of past disappointments.
The film also features familiar faces, with David Beckham and Frank Lampard reflecting on their own tournament history. Stormzy, Laura Woods and Ian Wright can also be seen joining fans in embracing the joy of a major tournament summer.
From Hey Jude | adidas – YouTube
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