Apple endorses Global Beatles Day

Global Beatles Day is an annual celebration of The Beatles’ music, founded in 2009 by Faith Cohen. It takes place each year on June 25, commemorating the day The Beatles appeared on the BBC’s worldwide television broadcast “Our World” in 1967, performing “All You Need Is Love” for an international audience.

The 2026 edition marked the first time the event received official endorsement from Apple Corps. Apple Corps CEO Tom Greene informed Faith Cohen of the endorsement in a letter sent ahead of the event. To mark the occasion, the official Beatles YouTube channel premiered a colourised version of The Beatles’ “Our World” performance of “All You Need Is Love“.

Global Beatles Day is a yearly celebration of The Beatle’s music, created in 2009 by Faith Cohen. It happens every June 25, to commemorate the date that the Beatles participated in the BBC show Our World in 1967, performing “All You Need Is Love” broadcast to an international audience.

The 2026 edition was the first edition officially endorses by Apple Corps. Apple CEO Tom Greene sent a letter to Faith Cohen, to let her know. For the occasion, the official Beatles YouTube account released a colourised version of their BBC Our World performance of “All You Need Is Love”.

Global Beatles Day is a love letter from the world to The Beatles

From Global Beatles Day

From The Beatles, June 4, 2026:

Global Beatles Day

Celebrated annually on 25th June

Marking the anniversary of The Beatles’ BBC Our World performance of “All You Need Is Love”

Colourised video of the iconic performance set to be released online for the first time

Fans across the globe invited to take part in Global Beatles Day online or at in person events

Spreading The Beatles’ message of love and unity

On 25th June, 1967, The Beatles walked into Studio One at Abbey Road Studios in London and sent a message to the world. Broadcast live as part of the BBC’s Our World, the first international satellite television broadcast of their song, “All You Need Is Love” reached an estimated 400 million people around the globe. For a few extraordinary minutes, the world was watching together.

Decades later in 2009 lifelong fan Faith Cohen decided this day deserved to be commemorated. From that belief, Global Beatles Day was born. A fan-made, fan-run celebration dedicated to the band, their music, and a message that continues to resonate across generations and around the world: love is all you need.

From tribute concerts in Tokyo to Beatles-themed exhibitions in New York City, singalongs in Buenos Aires, and fan gatherings in Liverpool, Global Beatles Day has continued to grow organically. Its growth has been built on an enduring love for John Lennon, Paul McCartney, George Harrison and Ringo Starr and their message, and evolved into an annual event embraced by fans spanning generations and continents.

Now, in a major milestone for the celebration, Apple Corps Ltd, the company founded by The Beatles to manage their creative and business ventures, has formally acknowledged Global Beatles Day.

On 25th June, alongside online and in-person events around the world that celebrate the band, The Beatles will also release a colourised version of their BBC Our World performance of “All You Need Is Love” for free on YouTube. The first time the iconic performance has been made available online, it will celebrate the iconic performance’s anniversary, mark Global Beatles Day, and give fans around the world the chance to relive that spectacular, global moment from 1967 and share their reaction in the live chat.

Writing to Faith Cohen this week, Apple Corps CEO Tom Greene praised the fan-led initiative, writing: “More than ever, the message of The Beatles, and of ‘All You Need Is Love’ speaks to something vital for community, connection, and the power of bringing people together. That is what makes Global Beatles Day so special. It asks nothing more than for people, wherever they are, to stop, listen, and share a little joy.”

The recognition feels fitting for a band whose enduring impact remains unparalleled. […]

From The Beatles, June 4, 2026

From Wikipedia:

Global Beatles Day (also known as World Beatles Day) is an annual holiday held on 25 June each year to commemorate the legacy and cultural impact of the English rock band the Beatles. The date, 25 June, was chosen to commemorate the date that the Beatles participated in the BBC show Our World in 1967, performing “All You Need Is Love” broadcast to an international audience. The holiday was created and first celebrated in 2009 by Faith Cohen, who called it “a thank you or love letter” to the band.

Origins

Global Beatles Day was established in 2009 by Faith Cohen, an American fan from Indianapolis, as a grassroots initiative through social media. The date was selected to mark the anniversary of the Beatles’ 1967 performance of “All You Need Is Love“, which was broadcast live via satellite as part of the BBC’s Our World program. The performance reached an estimated 400 million viewers in over 20 countries and is regarded as a defining moment of the 1960s counterculture. According to Cohen, the day was not conceived for commercial purposes, but rather to serve as “a thank you or love letter” to the Beatles.

The observance is intended to honor both the artistic achievements and cultural impact of the Beatles, particularly their messages of peace, love, and global unity. Global Beatles Day promotes these values by encouraging fans to reflect on the band’s influence and share their appreciation through music, conversation, and community engagement.

Celebration

There is no official or standardised way to observe Global Beatles Day. Common forms of celebration include listening to or performing Beatles songs, watching related films or documentaries, and sharing content on social media. Fans are often encouraged to circulate videos of the Beatles’ performances—especially their “All You Need Is Love” broadcast—on the anniversary date. Some also use the day to host gatherings or educational events focused on the band’s music and cultural influence.

Cuba used the occasion to put on a Beatles film festival in 2018. Online celebrations have included an Amazon tie-in, a joint live concert on Bigo Live, creations and collections of Beatles-themed comic strips, and use of the social media hashtag #GlobalBeatlesDay. […]

Dear Faith,

From the earliest days in Liverpool to the height of Beatlemania, and to the millions still listening and singing along today, fans have always been at the heart of what we do, and who we are. And Global Beatles Day, which you started in without fanfare or machinery behind it, has grown into something deeply meaningful for fans all around the world. Year after year, you have brought people together around this music in a way that feels natural and generous.

I have always thought your description of Global Beatles Day as “a love letter from the world to The Beatles” was exactly right. So consider this a letter back, from all of us here at Apple Corps, to say thank you for creating this movement, and for the love and care that you have poured into it.

More than ever, the message of The Beatles, and of “All You Need Is Love” speaks to something vital for community, connection, and the power of bringing people together. That is what makes Global Beatles Day so special. It asks nothing more than for people, wherever they are, to stop, listen, and share a little joy.

This year feels especially meaningful to us at Apple Corps, as it will be the first time we formally recognise Global Beatles Day, so it felt important to me that the first thing we did was show appreciation to you for all you have done. Our celebrations include physical events for fans to attend; commemorate items they can collect; and, this year, fans all around the world can watch the broadcast of “All You Need is Love” for free on YouTube, in colour for the first time – the same broadcast that inspired you to mark June 25th as Global Beatles Day.

We would love to invite you, and a guest of your choosing, to Liverpool on 25 June 2026 to mark the day with us. We will be celebrating in a special way, and it feels only right to do so in the place where it all began, and with the person who made sure it never stopped.

Thank you, Faith!

Kind regards,

Tom Greene, CEO, Apple Corps Ltd.

From Global Beatles Day