The Paul McCartney Project

Appreciate

Written by Paul McCartney

Album This song officially appears on the New Official album.
Timeline This song has been officially released in 2013
Sessions This song has been recorded during the following sessions

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Song facts

Appreciate” is a song from 2013 album “NEW“.

There is a little one called Appreciate which is soft of a weird little track I mean, that was a great one to make, because we kind of layered it and built it up and at the end of it I got to play this slide guitar solo. The amp of the guitar was so hot that it kind of played itself, so I have particular memories of that.

Paul McCartney – BBC concert, October 16, 2013

I had a mess around on an auto-tuner. I knew all my mates would go… People I knew were going: ‘Oh, no. You can’t do that.’ Because of that, I’d never even gotten near one. But I went to see Kanye and he’s using one live, and I thought: ‘You know what, that’d be fun.’ On this Appreciate track I did some stuff, but in the end we didn’t use it.

Paul McCartney

With things like Appreciate, we had all these tape loop sounds that he’d brought in, and guitar loop sounds. And we started chopping it all together into this big collage, and I remember saying to him at one point, ‘We should and make this into a song’, and he just gave me this look, like, ‘You’re so Boring!’. Then we found this chorus that he’d done previously, over something completely different, and we spliced that together and it all just worked. That’s one of my favourite tracks on the album, I listen to it in a lot of different ways.

Giles Martin

May 16th, 2014 – Paul McCartney teams up with Newman the robot for his NEW video ‘Appreciate’ & Japanese tour dates

Introducing Newman…

Paul McCartney has collaborated with some of the biggest names in the world. In recent years his videos have featured a stellar line up of guests including Meryl Streep, Johnny Depp, Kate Moss, Jude Law, Tom Ford, Sean Penn and Natalie Portman.

Today, Paul announced his first artistic collaboration with a robot. Newman, the robot, has teamed up with Paul for his new music video for the song ‘Appreciate’. ‘Appreciate’ is taken from Paul’s latest studio album ‘NEW’, which was launched last year.

The video sees Newman on patrol in a museum of humans. Newman is drawn to one exhibition in particular. In a dimly lit sound studio he sees Paul McCartney sitting on a stool holding his iconic hofner bass guitar. Paul twitches making a sound on the guitar and to Newman’s astonishment he starts to come to life as the song ‘Appreciate’ starts up. Paul comes closer to Newman staring at him through a force field that encloses him. Newman reaches through the force field and pulls Paul out of his exhibition. As the two of them move around the museum all the exhibitions start coming to life too.

Speaking about Newman Paul said: “I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album NEW but instead the idea turned out to be for my music video for ‘Appreciate’. Together with the people who had done the puppetry for the worldwide hit War Horse we developed the robot who became Newman.”

The video was premiered exclusively in Japan this week where Paul and his band will be performing to sold-out crowds in Tokyo and Osaka. Newman will also be joining Paul on this leg of his tour.

The video was directed by Andre Chocron and filmed in London. Newman was designed by Mervyn Millar and Ed Dimbleby for Significant Object Ltd

Last updated on May 28, 2019

Lyrics

Appreciate, appreciate, appreciate
Lift up your head
And remember what your life is
Don’t have to give it all away
Appreciate, appreciate, appreciate
When you’re left for dead
In the middle of a crisis
You must appreciate the day
Appreciate, appreciate, appreciate

There’s something there
But you’re frightened to invite it
Beware of pushing it away
Appreciate, appreciate, appreciate
Show that you care
And be certain you don’t fight it
You must appreciate the day
Appreciate, appreciate, appreciate

She says you don’t give back what you take
She got evidence you don’t appreciate her love
Oh yeah
She says it’s all a show and no-go
You drop everything, give back
Reciprocate her love

Appreciate, appreciate, appreciate
Lift up your head
And remember what your life is
Don’t have to give it all away
Appreciate, appreciate, appreciate
When you’re left for dead
In the middle of a crisis
You must appreciate the day
Appreciate, appreciate, appreciate

She says you don’t give back what you take
She got evidence you don’t appreciate her love
Oh yeah
She says it’s all a show and no-go
You drop everything, give back
Reciprocate her love

Appreciate, appreciate, appreciate
Appreciate, appreciate

There’s something there
But you’re frightened to invite it
Beware of pushing it away
Appreciate, appreciate, appreciate
Show that you care
And be certain you don’t fight it
You must appreciate the day
Appreciate, appreciate, appreciate

Appreciate, appreciate, appreciate
Appreciate, appreciate, appreciate
Appreciate, appreciate, appreciate
Appreciate, appreciate, appreciate

Officially appears on


New

Official album • Released in 2013

4:29 • Studio versionA

Paul McCartney:
Ciguitar, Drum, Guitar, Keyboards, Vocals
Rusty Anderson:
Backing vocals, Bouzouki, Guitar
Abe Laboriel Jr.:
Backing vocals, Drums
Brian Ray:
Backing vocals, Baritone guitar, Guitar
Eddie Klein:
Assistant recording engineer
Toby Pitman:
Programming
Giles Martin:
Producer
Kevin Mills:
Assistant mixing engineer, Assistant recording engineer
Sam Okell:
Recording engineer
Jamie Kirkham:
Assistant recording engineer
Mark 'Spike' Stent:
Mixing engineer
Geoff Swan:
Assistant mixing engineer
Bill Rahko:
Assistant recording engineer
Nicolas Essig:
Assistant recording engineer

Recording (chorus):
Early 2013 ?
Studio:
Hog Hill Mill, Rye, UK

Session Recording:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Session Mixing:
April 2013
Studio:
Henson Recording Studios, Los Angeles


New (Deluxe Edition)

Official album • Released in 2013

4:29 • Studio versionA

Paul McCartney:
Ciguitar, Drum, Guitar, Keyboards, Vocals
Rusty Anderson:
Backing vocals, Bouzouki, Guitar
Abe Laboriel Jr.:
Backing vocals, Drums
Brian Ray:
Backing vocals, Baritone guitar, Guitar
Eddie Klein:
Assistant recording engineer
Toby Pitman:
Programming
Giles Martin:
Producer
Kevin Mills:
Assistant mixing engineer, Assistant recording engineer
Sam Okell:
Recording engineer
Jamie Kirkham:
Assistant recording engineer
Mark 'Spike' Stent:
Mixing engineer
Geoff Swan:
Assistant mixing engineer
Bill Rahko:
Assistant recording engineer
Nicolas Essig:
Assistant recording engineer

Recording (chorus):
Early 2013 ?
Studio:
Hog Hill Mill, Rye, UK

Session Recording:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Session Mixing:
April 2013
Studio:
Henson Recording Studios, Los Angeles


New (Japan Edition)

Official album • Released in 2013

4:29 • Studio versionA

Paul McCartney:
Ciguitar, Drum, Guitar, Keyboards, Vocals
Rusty Anderson:
Backing vocals, Bouzouki, Guitar
Abe Laboriel Jr.:
Backing vocals, Drums
Brian Ray:
Backing vocals, Baritone guitar, Guitar
Eddie Klein:
Assistant recording engineer
Toby Pitman:
Programming
Giles Martin:
Producer
Kevin Mills:
Assistant mixing engineer, Assistant recording engineer
Sam Okell:
Recording engineer
Jamie Kirkham:
Assistant recording engineer
Mark 'Spike' Stent:
Mixing engineer
Geoff Swan:
Assistant mixing engineer
Bill Rahko:
Assistant recording engineer
Nicolas Essig:
Assistant recording engineer

Recording (chorus):
Early 2013 ?
Studio:
Hog Hill Mill, Rye, UK

Session Recording:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Session Mixing:
April 2013
Studio:
Henson Recording Studios, Los Angeles


New (Collector's Edition)

Official album • Released in 2014

4:29 • Studio versionA

Paul McCartney:
Ciguitar, Drum, Guitar, Keyboards, Vocals
Rusty Anderson:
Backing vocals, Bouzouki, Guitar
Abe Laboriel Jr.:
Backing vocals, Drums
Brian Ray:
Backing vocals, Baritone guitar, Guitar
Eddie Klein:
Assistant recording engineer
Toby Pitman:
Programming
Giles Martin:
Producer
Kevin Mills:
Assistant mixing engineer, Assistant recording engineer
Sam Okell:
Recording engineer
Jamie Kirkham:
Assistant recording engineer
Mark 'Spike' Stent:
Mixing engineer
Geoff Swan:
Assistant mixing engineer
Bill Rahko:
Assistant recording engineer
Nicolas Essig:
Assistant recording engineer

Recording (chorus):
Early 2013 ?
Studio:
Hog Hill Mill, Rye, UK

Session Recording:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Session Mixing:
April 2013
Studio:
Henson Recording Studios, Los Angeles


New (2014 Japan Tour Edition)

Official album • Released in 2014

4:29 • Studio versionA

Paul McCartney:
Ciguitar, Drum, Guitar, Keyboards, Vocals
Rusty Anderson:
Backing vocals, Bouzouki, Guitar
Abe Laboriel Jr.:
Backing vocals, Drums
Brian Ray:
Backing vocals, Baritone guitar, Guitar
Eddie Klein:
Assistant recording engineer
Toby Pitman:
Programming
Giles Martin:
Producer
Kevin Mills:
Assistant mixing engineer, Assistant recording engineer
Sam Okell:
Recording engineer
Jamie Kirkham:
Assistant recording engineer
Mark 'Spike' Stent:
Mixing engineer
Geoff Swan:
Assistant mixing engineer
Bill Rahko:
Assistant recording engineer
Nicolas Essig:
Assistant recording engineer

Recording (chorus):
Early 2013 ?
Studio:
Hog Hill Mill, Rye, UK

Session Recording:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Session Mixing:
April 2013
Studio:
Henson Recording Studios, Los Angeles


Pure McCartney (Deluxe)

Official album • Released in 2016

4:29 • Studio versionA

Paul McCartney:
Ciguitar, Drum, Guitar, Keyboards, Vocals
Rusty Anderson:
Backing vocals, Bouzouki, Guitar
Abe Laboriel Jr.:
Backing vocals, Drums
Brian Ray:
Backing vocals, Baritone guitar, Guitar
Eddie Klein:
Assistant recording engineer
Toby Pitman:
Programming
Giles Martin:
Producer
Kevin Mills:
Assistant mixing engineer, Assistant recording engineer
Sam Okell:
Recording engineer
Jamie Kirkham:
Assistant recording engineer
Mark 'Spike' Stent:
Mixing engineer
Geoff Swan:
Assistant mixing engineer
Bill Rahko:
Assistant recording engineer
Nicolas Essig:
Assistant recording engineer

Recording (chorus):
Early 2013 ?
Studio:
Hog Hill Mill, Rye, UK

Session Recording:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Session Mixing:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Bootlegs


New - Ultimate Archive Collection

Unofficial album • Released in 2015

4:29 • Studio versionA

Paul McCartney:
Ciguitar, Drum, Guitar, Keyboards, Vocals
Rusty Anderson:
Backing vocals, Bouzouki, Guitar
Abe Laboriel Jr.:
Backing vocals, Drums
Brian Ray:
Backing vocals, Baritone guitar, Guitar
Eddie Klein:
Assistant recording engineer
Toby Pitman:
Programming
Giles Martin:
Producer
Kevin Mills:
Assistant mixing engineer, Assistant recording engineer
Sam Okell:
Recording engineer
Jamie Kirkham:
Assistant recording engineer
Mark 'Spike' Stent:
Mixing engineer
Geoff Swan:
Assistant mixing engineer
Bill Rahko:
Assistant recording engineer
Nicolas Essig:
Assistant recording engineer

Recording (chorus):
Early 2013 ?
Studio:
Hog Hill Mill, Rye, UK

Session Recording:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Session Mixing:
April 2013
Studio:
Henson Recording Studios, Los Angeles

Videos

Album • New

Live performances

“Appreciate” has been played in 1 soundchecks.


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