Press conference in Milan

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On June 24, 1965, The Beatles played their first-ever Italian concerts in Milan. They stayed at the Duomo Hotel where they held a press conference and were photographed on the terrace with Milan Cathedral in the background.

From Gallerie d’Italia Milan:

The Beatles arrived at Milan’s Central Station from Lyon late at night on 23 June and were greeted by 2,000 delirious fans. Tino Petrelli, one of the agency’s leading photographers, takes a powerful picture: The Beatles are all together in an Alfa Romeo Spider (the organisation had placed five at their disposal, but the huge crowd forced them all into one car), surrounded by the affection of a jubilant multitude of fans. The following day opens with a press conference, in the presence of Brian Epstein, manager of the Fab Four, and the impresario Leo Wächter, who is responsible for the organization of the historic tounée; followed by the photo shoot on the terrace on the 6th floor of the Grand Hotel Duomo, with the cathedral spires behind the group; then The Beatles arrive at the Vigorelli Velodrome for the two concerts, one in the afternoon at 4 p.m. and one in the evening at 9 p.m.

Publifoto sent no fewer than seven of its photographers to document the event: Sergio Borsotti, Sergio Cossu, Gianfranco Ferrario, Carlo Fumagalli, Benito Marino, Eugenio Pavone and the aforementioned Tino Petrelli. A considerable investment. After all, The Beatles were a worldwide phenomenon and, reasonably enough, the newspapers and magazines could not have ignored it.