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The New Musical Express magazine issue #1102, dated February 24, 1968, featured the first of a series of 1/4 page advertisements for Apple that Paul McCartney placed to promote the Beatles’ new business, Apple Corps Ltd. Those ads were unusual photos or drawings, with no text but the word “Apple” on it.
Paul picks the pictures out at the Keystone Picture Agency. He just went down there and browsed through the old photos they had. They don’t really mean anything on their own, but they’re leading up to something … and one week, they’ll just say it.Ringo Starr – From “The Beatles: Off the Record” by Keith Badman
All those weird photos which you have seen in the Musical press recently advertising the Beatles’ Apple companies, have been selected by Paul.
He thought up the idea for the Apple advertising campaigns and visited many of the photo agencies in London so that he could plough through thousands of photos in order to find what he wanted.
The campaign has still many months to run, so there are still lots of Paul’s Pix to come.From the Beatles Monthly Book, N°58, May 1968
Last updated on September 27, 2021
"With greatly expanded text, this is the most revealing and frank personal 30-year chronicle of the group ever written. Insider Barry Miles covers the Beatles story from childhood to the break-up of the group."
We owe a lot to Barry Miles for the creation of those pages, but you really have to buy this book to get all the details - a day to day chronology of what happened to the four Beatles during the Beatles years!