A new Beatles experience announced for 2027 at 3 Savile Row

On this day, Apple Corps announced the opening, in 2027, of a Beatles fan experience at 3 Savile Row, London, the Grade II listed building that served as the band’s headquarters between 1968 and 1972. The building was the site of the “Get Back” recording sessions and the location of the group’s final public performance, a rooftop concert held on January 30, 1969 ; and had recently been re-acquired by Apple Corps.

Paul McCartney told the BBC that the project originated with Tom Greene, the newly appointed chief executive of Apple Corps.

Tourists come to England and they can go to Abbey Road, but they can’t go inside [and] it snares up the traffic and the drivers get really annoyed. So I thought this was a terrific idea. […]

Well, you [will] go in on the ground floor, and there’s memorabilia and stuff like that. Then you work your way up through the building, and [see] various things that happened here and there, until you get to the top, where you go out on the roof and pretend to be a Beatle. […]

You know, [there will also be] a retail thing… but you want that. You even want that at the National Trust, you know? You’ve got to have a souvenir.

Paul McCartney – From BBC.com, May 11, 2026

[Tom Greene] is a live wire and he’s bringing a lot of energy into looking at what the Beatles mean, and what people want these days from us.

Paul McCartney – From BBC.com, May 11, 2026

There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.

Ringo Starr – From BBC.com, May 11, 2026

The Beatles on the roof of 3 Savile Row is one of the most iconic moments in music history. So, it’s hugely exciting that this famous landmark will be opened up for everyone to enjoy the story of the Beatles. It will celebrate one of the most influential bands of all time and will captivate Londoners and visitors from across the globe.

Sadiq Khan – Mayor of London – From Louder, May 11, 2026

From The Beatles Get Back to Savile Row!  | The Beatles, May 11, 2026:

Apple Corps Ltd. today announces news of the first ever official Beatles fan experience. 

3 Savile Row, Mayfair, London is already enshrined in pop cultural history. It was one of Apple Corps Ltd’s earliest 1960’s headquarters, the studio where Let It Be was recorded and the setting for The Beatles’ – John Lennon, Paul McCartney, George Harrison and Ringo Starr – final public performance, the era-defining rooftop concert of January 30th 1969. 

And now, 3 Savile Row will open its famous doors to all for the first time. Due to launch in 2027, The Beatles at 3 Savile Row will feature seven floors of never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be was recorded. It will also give fans the opportunity to tread in the bands footsteps as they relive the iconic rooftop concert- as immortalised in Peter Jackson’s Get Back – on exactly the spot it happened. 

Since its inception in 1968 Apple Corps Ltd. has overseen The Beatles’ creative and business interests and today’s announcement completes a full circle moment as it returns to its most famous early headquarters. 

Speaking of the opening of 3 Savile Row, Apple Corps’ CEO Tom Greene comments: 

“We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.” 

Paul McCartney comments:

“It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” 

Ringo Starr comments:

“Wow, it’s like coming home.” 

Further details of The Beatles at 3 Savile Row – as well as details of a second experience currently in development – will be announced in due course. 

From The Beatles Get Back to Savile Row!  | The Beatles, May 11, 2026

11th May 2026

The doors of 3 Savile Row are opening to the public for the first time next year – and you’re invited to have a look around. You’ll find it at the heart of London, at one of the most famous locations in Beatles history, the original Apple Corps headquarters where the band recorded ‘Let It Be’ and played their infamous rooftop concert in 1969.

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From The Beatles at 3 Savile Row