Monday, June 28, 1965
Rome • 9.30pm show
Concert • By The Beatles • Part of the The Beatles' 1965 European tour
Last updated on August 2, 2026
Monday, June 28, 1965
Concert • By The Beatles • Part of the The Beatles' 1965 European tour
Last updated on August 2, 2026
Location: Teatro Adriano • Rome • Italy
Interview Jun 27, 1965 • Press conference in Rome
Concert Jun 28, 1965 • Italy • Rome • 4.30pm show
Concert Jun 28, 1965 • Italy • Rome • 9.30pm show
Article Jun 29, 1965 • The Beatles fly from Rome to Nice
Interview Jun 29, 1965 • Press conference in Nice
Next concert Jun 30, 1965 • France • Nice
Interview for the BBC World Service
Jun 18, 1965 • From BBC World Service
The previous day, The Beatles had performed two concerts at Rome’s Teatro Adriano, the first one at 4:30pm, the second one at 9:30pm.
On this day, they returned to the same venue for two additional concerts, again at 4:30 p.m. and 9:30 p.m. Peppino di Capri, Fausto Leali, Angela Tarenzi, New Dada, and Guidone were the opening acts. These extra performances had been added after the initial booking, which may have contributed to ticket sales being spread across all four shows. None of the four Rome concerts attracted more than half the theatre’s capacity.
The following day, The Beatles flew to Nice, France, to continue their European Tour.
No Full Houses Yet For The Beatles – Heat Wave’s Effect On Italian Tour
Rome newspapers today showed mixed reactions to the Beatles’ concert there last night.
Il Messaggero said they sang well and had good rhythm. It went on: “No more than four ugly faces, four long heads of hair, four sublime idiots, four barefoot bums — but they succeeded in creating a spectacle that one can only admire.“
Il Tempo said: “The real show was by the fans, and for this reason it was not a good show.“
Some Italian newspapers said the Beatles’ visit had the elements of a triumph, even without the capacity audiences the organisers had predicted.
Paese Sera, pro-Communist Rome daily, noted that the Adriano Cinema was not air-conditioned and said: “Whoever succeeds in half-filling a cinema in mid-afternoon with the temperature at 37 (98 Fahrenheit) can well be satisfied.“
The Beatles are coming to the end of their Italian tour with something of a record for them — they have not played to a full house yet.
Making their Italian debut in Milan last week in the 22,000-seat Vigorelli Velodrome, they attracted 7,000 fans. A second performance was better, with 20,000.
Two Genoa performances failed to fill the 25,000-seat Lido Sports Palace there. At one show the audience barely reached 5,000, including 1,000 police on hand to keep order. They proved unnecessary.
TO SPAIN NEXT
In Rome yesterday, at two performances in the Adriano Cinema, there were empty seats in the 2,000-seat theatre. The organisers had claimed that all the seats had been sold. The Adriano Cinema advertised that seats were available for the two final performances today.
From here the Beatles go on to Spain.
Rome newspapers suggested that high prices was one reason for the lack of spectators. Seats for the Rome performances ranged from 11s 6d to £4. The cheapest and most expensive seats were selling best — the cheapest to teenagers, the expensive ones to such Beatle fans as actor Marcello Mastroianni and actress Ursula Andress, who attended last night’s show.
The heat wave may have kept the crowds down.
From Liverpool Echo – June 28, 1965
This was the 3rd concert played at Teatro Adriano.
A total of 4 concerts have been played there • 1965 • Jun 27 4.30pm show • Jun 27 9.30pm show • Jun 28 4.30pm show • Jun 28 9.30pm show
Written by Phil Medley, Bert Russell
Everybody's Trying To Be My Baby
Written by Carl Perkins
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