Paul McCartney shows support for Breast Cancer Awareness Month during “One On One” tour

From paulmccartney.com, October 20, 2017:

October is Breast Cancer Awareness month, an annual global campaign to increase awareness of the disease.  Paul McCartney’s ‘One On One’ world tour has taken him to Brazil this month and in support of the campaign Paul and his band have been wearing pink wristbands on stage at his sold-out stadium shows.  By wearing pink wristbands Paul and his band are helping to convey an important public health message to his audiences.   The mission of the campaign is to help all effected by breast cancer through education, early detection, treatment and support services.

From Wikipedia:

Breast Cancer Awareness Month (BCAM), also referred to in America as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

Breast cancer awareness month is a yearly campaign that intend educate people about the importance of early screening, test and more. This campaign starts on October 1 and ends on October 31 every year.