Newspaper ads published to promote new “Hey Grandude” book

Tuesday, September 28, 2021

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From Liverpool Echo, September 28, 2021:

Sir Paul McCartney is behind a mysterious set of classified adverts that have baffled readers of the Liverpool ECHO. The music legend took out the ads – about Grandude searching for Nandude – in the ECHO last week.

Grandude and Nandude are characters in his new children’s picture book Grandude’s Green Submarine, which is out this week. […]

Sources say Sir Paul picked the ECHO to place the ad, as it’s a paper close to his heart and he is no stranger to taking ads out.

In 1977, he used the pseudonym Percy ‘Thrills’ Thrillington for his album of the same name and took out similarly cryptic ads in a variety of British newspapers. […]

The classified ads read: “Grandude and his four chillers are looking for their adventure-loving Nandude. Nandude has traversed the thickest jungles and sailed the deepest oceans, always to return with stories to tell. But she’s been gone far longer than we expected! Grandude needs your help! Nandude loves playing the accordion. If you listen out, you might see her before you see her! Have YOU seen Nandude?”

From Mirror Online, September 28, 2021:

The music legend took out the ads – about Grandude searching for Nandude – in the Manchester Evening News, Liverpool Echo and Scotland’s Daily Record over the last week. […]

Sources say he chose the specific regional papers because the areas they cover all hold very personal memories to him. […]

From Sir Paul McCartney behind mystery ad in ECHO – Liverpool Echo

Last updated on October 1, 2021

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